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COMM 231 Foundations of Marketing Units: 3.00
This introductory marketing course covers essential frameworks, processes, and systems that help students understand how marketing operates within organizations. Students will develop analytical capabilities, decision-making skills and customer centric plans that drive sustainable impact for customers. This course will help students to understand how marketing is evolving in a digital and increasingly AI driven world. Students will be required to reflect on how marketing plans are adapted to meet the diverse needs of business and consumers markets.
Requirements: This course is restricted to students enrolled in the 2nd yr or greater of their program, excludes Commerce/CIB.
EXCLUSIONS: No more than one course from COMM 231 or COMM 631
No more than 6.0 units from any COMM 200-level course.
Course Equivalencies: COMM131/231/631
Offering Faculty: Smith School of Business
Course Learning Outcomes:
- Identify key marketing concepts and their applications within organization by analyzing various frameworks/models, processes and systems.
- Apply marketing theories to develop effective strategies for real鈥恮orld scenarios by completing case study assignments.
- Analyze the influence of ethical considerations and diverse perspectives on marketing decisions by reflecting on learning activities and case studies.
- Create points of view on how marketing is evolving in a digital and AI driven world to clearly communicate key concepts and insights related to marketing principles, application and how marketing is evolving.